The lead you already sent them is the pitch.
Submit a real inquiry through a prospect's own contact form. Time how long they take to answer it. Show them the number. Their own funnel becomes the case for the audit.
How it runs
- Submit.
A real inquiry goes in through their own contact or quote form — same as any customer would send.
- Time it.
The clock starts at submission and stops at their first reply, by email, text, or call.
- Show them.
If they land over an hour, they get a short note: what happened, what it likely cost, what fixes it.
Why the number does the convincing
*Directional, not their number — the whole point of the audit is that you hand them the one that's actually theirs. Never invent a specific figure for a specific business.
What actually goes out
Hi — quick disclosure up front: I submitted a test inquiry through your contact form on June 14 to see how the reply process works. It came back 3 hours and 40 minutes later.
That's not unusual, and it's not a knock on your team — but a lead that sits that long is a lead that's often already talked to someone else. Most of the cost of a slow reply never shows up as a complaint, it just shows up as a smaller pipeline.
If it'd help to see exactly where the time goes and what a tighter version looks like, that's what the audit does. No pitch on this note — just the number, and an open door.
Where it feeds
- Speed-to-lead test
- Disclosure email
- Free discovery call
- $999 AI audit
- Implementation advisory
Ground rules
- One test per business, sent with real intent to disclose it — this is an icebreaker, not a gotcha.
- Respects robots.txt and normal request pacing. Never touches CAPTCHA-protected forms.
- Sensible list size per week — this opens conversations, it doesn't replace them.
- Every outreach note is reviewed by a person before it sends. Nothing goes out automatically.
See the number, then decide.
The discovery call is free. Bring your funnel — we'll walk it together.
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